At the risk of dating myself (I’m old if you must know) I’ve gotten a kick out the recent marketing campaigns of certain beverage companies such as Miller and Anheuser Busch with some of their new energy drinks they go beyond the burgeoning market and now incorporate alcohol (ETOH) into them.
What’s entertaining to me? Well it’s twofold. First off lots of politicos from almost 48 states and provinces here in the USA have gotten their knickers in a twist, so to speak because the energy drink market is one of the fastest growing in the US and the world, and it’s main clientele tend to be young people, a large percentage of which are not of legal drinking age in their home states and territories. This being the case many of these leaders and legislators are finding that much of the marketing looks very similar to, and in some respects confusing in their separation of which drinks are alcoholic and which are not, even claiming that most awful of accusations that they are in fact directly marketing and appealing to the underage demographic. The horror!
Whether or not this is true has yet to be determined, but my gut instinct growing up with a father who marketed beer and after listening to his stories, I tend to suspect that the corporate mind set is the equivalent to “Get them all drunk and let God (Or whomever) sort it out!”
My other laugh factor comes from the whole notion of mixing ETOH (a CNS depressant) with caffeine or some other herbal stimulant like Guarana or something of that nature. It always reminds me of those folks “back in the day” (The good old days if you will) that used to drink booze and also ingests Speed/Meth/Crank or Coke (as in Cocaine) and as it was often referred to then would be “Riding the elevator” or be the “Elevator man”.
Like they say the more things change the more they stay the same except now this is a legal deliberately marketed elevator ride.
http://abcnews.go.com/GMA/story?id=3509827
