It was bound to happen. The office of the Drug Czar is going Youtube and putting up some anti-drug videos on the great video-sharing site.

The pluses for the White House Office of National Drug Control Policy are that it is free - not that spending huge amounts of money is an impediment for the White House - and Youtube is a popular site.

The big question is will the campaign be any improvement on its previously disastrous television campaigns - the Youtube videos were originally made for television - and whether a whole bunch of anti-anti-drug videos will appear on the same medium mocking these originals, as was suggested by this Associated Press article about the Drug Czar’s plan.